Simrad, Lowrance join Barrus Marine

Barrus Marine Equipment in the UK, the Marine Leisure Division of EP Barrus, has expanded its product portfolio with the addition of Navico's Simrad and Lowrance brands.

The UK-based engine importer and distributor entered the marine chandlery market last year, when it took on the Besto Lifesavers range of marine safety and life-saving equipment.

Since then it has secured distribution of 20 new brands, which complement the existing range of parts and accessories distributed by Barrus.

Amongst these new brands are Simrad and Lowrance, market leading marine electronics brands for the recreational and commercial marine markets.

"The Simrad range of marine electronics are for powerboats, sports boats and day boats. These systems enable boaters to navigate confidently and safely with intuitive, multi-touch controls so they can venture beyond the horizon with reliable equipment and full control," said a press release.

Lowrance is a choice for finding fish. Having first invented fishing technology over 60 years ago, they continue to refine electronics equipment and applications today. With four series of best-in-industry fishfinders and fishfinder/chart plotter combos, these systems satisfy the needs and budgets of both weekend anglers and touring professionals.

“At Southampton Boat Show, the Simrad and Lowrance equipment proved great synergy with our core engine business and we are delighted to be able to offer this well-known range to our existing customer base,” commented Ben Allen, General Manager for the Marine Leisure Division, E. P. Barrus Ltd.

“With every Mercury and Mariner SmartCraft compatible outboard engine, these systems offer an interface that is easy to navigate with engine data delivered through Mercury’s VesselView Link, so will sit perfectly alongside our range of outboard engines to provide our specialist dealer network with complete engine packages.”