Lowrance Debuts Elite Ti Series Fishfinder/Chartplotters

 Lowrance, a world-leading brand in fishing electronics since 1957, announced today the release of a new, premium Elite Ti standalone series of fishfinder/chartplotters.

The Lowrance Elite-5 and Elite-7 Ti touchscreen fishfinder/chartplotters offer anglers high-performance at an incredible value. With an easy-to-use touchscreen interface, Bluetooth and wireless connectivity, proven Lowrance navigation technology and high-performance sonar – including CHIRP sonar, StructureScan HD and DownScan Imaging – the Elite Ti Series is a robust, feature-rich, yet compact solution – all at an affordable price.

The Lowrance Elite Ti is designed for anglers who want a complete view of the area beneath their boat. CHIRP Sonar offers improved fish-target separation and screen clarity, while the StructureScan HD sonar imaging system with exclusive Lowrance DownScan Imaging delivers photo-like images of fish-holding structure on both sides and directly beneath the boat.

Available in 5- or 7-inch models, both Elite Ti fishfinder/chartplotter models feature a highly accurate, built-in GPS antenna that displays position on a detailed U.S. basemap, with more than 3,000 lakes and rivers and detailed coastal contours to 1,000 feet. Optional Americas chart upgrades include Lake InsightTM or Nautic InsightTM PRO and HD, Navionics HotMaps Premium and Fishing Hotspots PRO. Global chart upgrade options include Navionics+ and Jeppesen C-MAP MAX-N.


With integrated wireless connectivity, Elite Ti models operate directly through the GoFree shop for downloads of mapping and software updates. Elite Ti also works seamlessly with the Insight GenesisTM map-creation service, which allows users to make custom, high-resolution contour maps from recorded sonar logs, with bottom-hardness and vegetation overlays, as well as Insight GenesisTM Social Map community chart sharing.

Bluetooth and wireless connectivity also provide single- or dual-control of Power-Pole installations, as well as access to the GoFree Controller App, which allows anglers to view and control the fishfinder/chartplotter display from an iPad or Android tablet.

A user-friendly, LED-backlit, touchscreen displays provides fast, fingertip access to all navigation and fishfinding functions. For example, with the Lowrance fish- and structure-marking TrackBack feature, anglers can review recorded history such as structure, transitions or fish targets, mark a waypoint on the sonar display, and then easily navigate to that location using the chartplotter view.

“We are constantly trying to find ways to pack more high-performance features into smaller and more affordable packages,” said Leif Ottosson, CEO, Navico. “Our new Elite Ti series delivers with SmartSteer control, StructureScan HD, DownScan, wireless connectivity and more. We are confident that anglers will be impressed with the wide array of fishfinding features we’ve packed in these mid-size displays.”

Protected by the Lowrance Advantage Service program, the Elite-5 and Elite-7 Ti can be purchased from authorized Lowrance dealers and distributors throughout the United States and Canada and are priced at $599 and $799 respectively. Scheduled availability is January 2016 for the Elite-7 Ti and March 2016 for the Elite-5 Ti.