Otto Rademan
CALDWELL & COMPANY
THE present period is one of great development and enlargement in the foreign trade relations of the United States, and there is a rapid growth of export business from all United States ports of exit. Another feature of the for-eign trade situation is the inauguration of many new steamship services. This increase of transportation facilities is of value to the exporter provided he is able to keep up with the expansion of routes and services. The exporter of American products, to maintain efficiency in his operations, "ill find it necessary to give consideration to the rates and service available from all ports. Only 1 that way can he determine the "lowest delivered price" of his product.
Lack of knowledge on the part of the exporter the service and rates that are being offered :rom all ports means failure to obtain the benefit the lowest transportation charges; and this results in the loss of business. In many cases it will be manifestly impossible for the individual exporter to know and digest for business use the :acts about the service and rates as the result of his individual efforts. Few export houses have :he means and instrumentalities for making the comparison of rates and facilities necessary to make the "lowest delivered price" available in their own export operations.
This comparison of rates and facilities available through all ports of exit to any destination, upled with the efficient service, responsibility ir.d experience of an organization exclusively en- gaged in export shipping for the past sixty-two "ears is offered to exporters by Caldwell & Com-pany. Inc., Foreign Freight Contractors.
The business of Caldwell & Company was established in 1857 by Mr. E. Caldwell, afterward becoming E. & W. H. Caldwell until 1907, when :he style of Caldwell & Company was adopted. Mr. YV. H. Caldwell remained at the head of the business until April 30, 1918, when he re- Tired. The present firm members are Otto Ride- man and Harry Fowler, both of whom have been long identified with the business. Through the years, the business has been conducted on a principle of progression which, while accumulate- Z valuable results from experience, has kept pace with such modern developments as have been found to contribute toward better service of the ever-enlarging clientele of the firm.
By its policy of specialization the firm has gained a place of pre-eminence in its branch of business with the ability to serve in the business of export shipping with a degree of efficiency only to be acquired by many years of accumulated effort and perfected organization. The intimacy of constant contact with the problems of routes and rates has made the firm known as the best authority upon those questions, and the relations established by the firm with leading shipping firms in all parts of the world place it in touch with the current shipping situation in all ports of the commercial world. The fact that many leading exporters have long availed themselves of the facilities offered by it demonstrates the established value of the freight contracting service of this old- established firm.
Caldwell & Company, Inc., act as soliciting agent for the Osaka Shosen Kaisha, Nippon Yusen Kaisha, and for the Yeoward Brothers Line from New York, via Liverpool, to Las Palmas, Lisbon and Teneriffe. The firm specializes in the handling of traffic to the Far East, and gives most valuable service to those countries, shipments to which involve many intricacies to the uninitiated, but which are mere matters of routine to Caldwell & Company, Inc., because of its long-continued relations with Oriental trade.
Besides the main office at 50 Broad Street, New York City, offices are maintained at Boston, Philadelphia, New Orleans, Detroit, Chicago, San Francisco, Tacoma, and Seattle, through which the firm maintains intimate relations with ocean traffic conditions from all these ports.
In addition to contracting space for ocean trans-portation, Caldwell & Company, Inc., operate a consolidated carload service from Chicago to the Pacific Coast, through the medium of which less than carload shipments are combined into carload lots, receiving the benefit of carload transportation, and a considerable saving in transportation charges. The firm distributes many pamphlets and circulars pertaining to shipping matters, in addition to the most complete sailing schedules.
