Marlink Unites VSAT Portfolio under Sealink Brand
Marlink has united its global VSAT offering under its Sealink brand, meaning Sealink will be the single brand name for Marlink’s entire multi-band maritime communication VSAT services portfolio going forward.
The Sealink brand strengthens and simplifies Marlink’s customer offering as it covers all VSAT services on Ka, Ku and C-band as well as future HTS based service packages, the company said.
The introduction of Sealink as a single brand follows the establishment of the rebranded Marlink on February 25, 2016. As a result, Marlink now provides its satellite services to all maritime and enterprise end-users and global channel partners.
Sealink has previously been used to identify Marlink’s customized services delivered direct to users primarily in the cruise and offshore sectors. From now, it also replaces the WaveCall and Pharostar brands as the only satellite service name in Marlink’s multi-band service offering. Marlink said it intends to continue building out its VSAT portfolio under the Sealink brand, with upcoming HTS services and seamless integration with Value Added Services such as XChange and SkyFile.
“With Marlink now firmly established as our business name, we feel the time is right to consolidate our portfolio branding in order to simplify our market approach for both channel and direct customers,” saaid Tore Morten Olsen, President Maritime, Marlink. “We offer the same range of communication services that have helped to establish us as the largest maritime VSAT provider, and believe that Sealink, especially with its history at the cutting-edge of satellite communications, is the most fitting brand to represent them.”