Mercury Marine Wins iF Design Award
Mercury Marine won an International Forum Design (iF) award in the Discipline Product category, presented to the company for its V-6 outboard lineup.
iF International Forum Design organizes the iF Design Awards each year and has thousands of entries from close to 60 countries compete for the prize. Mercury’s 3.4L, V-6 FourStroke outboard lineup was officially launched at the 2018 Miami International Boat Show and has been praised for performance and design. According to its website, since 1953, iF has been active in the design community, issuing awards that are recognized and respected all over the world.
Mercury also won the iF design award in 2015 for its FourStroke outboard platform and in 2014 for its ERC (Electronic Remote Control).
Some of the many innovations that differentiate the 3.4L V-6 outboard are customer driven features that offer unparalleled comfort and convenience including a top cowl service door that provides easy oil check and fill (if needed) without removing the cowl – an innovation that has been praised by consumers around the world.
The goal of the 3.4L, V-6 outboard platform was to introduce a new visual language reflective of the advanced technology that improves all aspects of performance and reliability. The engine includes a cowl design that is very tight to the package yet new and modern in its form.
For all three award winning products, Mercury partnered with Designworks, a BMW Group Company, who utilized its more than 40-years of transportation design expertise to help create products that continue to lead the marine industry.