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BASS Lands Reederei Hamburger Lloyd Contract

Maritime Activity Reports, Inc.

January 21, 2015

Photo: Hamburger Lloyd

Photo: Hamburger Lloyd

Reederei Hamburger Lloyd GmbH & Co KG (RHL), signed a contract with BASS on December 31, 2014, for virtually the full suite of BASSnet software solutions for its fleet of 28 container ships and chemical tankers. 
 
BASS said its shipping software solutions cover all major aspects of fleet management under its concept of providing one complete solution for the maritime and offshore industries, providing RHL with a package to streamline and optimize its operations.
 
The key modules involved are BASSnet maintenance, projects (drydocking), procurement, document manager, operations, safety information reporting (SAFIR), risk manager, reviews and improvements and the KPI dashboard.
 
RHL’s Managing Director and Chief Operating Officer, Michael Brandhoff, said, “Our choice of BASS shipping software solutions is anchored in its focus on providing a fully integrated software suite for ship owners and ship managers. Only via the one complete solution that BASS provides can RHL maximize operational efficiency and optimize the utilization of our diverse fleet. With the fully integrated BASS software system, we are confident of maximizing the return on our investment.”
 
Brandhoff  added, “BASS’s commitment to future-proofing its solution makes absolute sense for the long-term business view. Moreover, BASSnet proved to be the superior choice in our evaluation of the top solution providers in the market, including German and Norwegian systems.”
 
BASS was picked following detailed due diligence by an RHL team that includes experienced merchants, nautical officers and marine engineers, Brandhoff revealed.
 
BASS’s Managing Director and Chief Executive Officer, Per Steinar Upsaker, said BASS has recently expanded its Hamburg office further by employing more consultants, noting a trend where European shipping and offshore companies opt for a quality complete fleet management solution after experiencing lack of functionality and interferer technical platform from other software suppliers. “We do see a lot of opportunities in the European market,” Upsaker said.
 
For BASS, this new contract enhances its footprint in the German market, as Hamburger Lloyd adds to a list of German shipping companies that utilize BASS solutions, including Oldendorff Carriers and Hapag Lloyd. BASS attributes part of its success in Germany to its decision to build on its presence in the key German maritime sector, when BASS set up its Hamburg office in 2008.
 
“We believe more shipping and offshore operators in the region will see the advantages of streamlining maritime operations with BASSnet software solutions and services,” said Jaume Mortensen, Vice President of Sales with BASS.

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