Cruise Ship And Ferry Costs In The 90s
The cruise industry, and all vessels carrying fare paying passengers, faced with unprecedented rising costs and slimmer margins, is entering a very radical and expensive phase in its development as it faces up to new safety and pollution control measures, higher insurance premiums, increasingly costly unilateral U.S. legislation and other cost pressures.
As in all other sectors of the shipping industry, the cruise/ferry operator must effectively control costs to survive.
Despite the recent profitability of most cruise operators, many markets are currently near saturation point with substantial discounting becoming the norm. The escalation of costs is inevitable and, therefore, an accurate understanding of the current and future cost structure of the industry is essential, with targeting, costing and pricing policy crucial to success. FIG. 1 Total Revenue Of A Passenger Ship 70% 5% B Net tariff revenue * E3 On-board revenue E3 Interest, misc. *Net tariff revenues = gross less discounts and other dilution. Source: Drewry Shipping Consultants.
At the beginning of 1993 the world fleet of cruise liners and ferries capable of carrying more than 100 passengers stood at about 250 ships with a total lower berth capacity of 170,000. Developments in the cruise business over the past two decades have not only led to a rapid growth in the number of passenger berths available but have transformed the industry from one with a "beef tea" image to an imaginative provider of leisure on a very broad front. Over the period 1990-93 there was growth of over 14 percent in the world lower berth passenger capacity and in excess of five million passengers were carried. It is estimated that the figure will rise to between eight and 10 million by the year 2000. The rapid expansion of the industry has led to the retention of many older ships which do not meet impending safety legislation— hence the recent spate of orders for a new breed of "megaships" costing around $300 million each.
Tonnage built before 1970 accounts for 48 percent of the world cruise fleet, and 45 percent in terms of berths, whilst similar figures for vessels built before 1980 stand at 62 percent in terms of ships and61 percent in terms of berths. These figures show the problems facing the industry in upgrading ships to meet the new safety and comfort standards. The stricter safety requirements resulting from amendments to SOLAS—effective 1997—mean that, for example, more than 40 percent of the current North America-based fleet—i.e. ships built before 1980—will require major, expensive modifications. It is also debatable whether those ships built before 1960 will survive to the end of the decade as the cost of meeting new standards looks prohibitive. If this happens, between 10 and 20 percent of the fleet's total berthage will be lost.
While there have been numerous published studies on the costs of bulk and liner operations, the Drewry Report is the first to analyze in depth the costs of cruise/ferry operations and provides a unique insight into the current and potential economics and costs of the business and, in particular, the impact of impending legislation on future cost levels. Cruise Ship And Ferry Costs addresses the vital issues facing an industry which will have to cope with radical change brought about by factors both within and outside the industry.
The report contains extensive data on costs and revenues and indicates that, on average, 25 percent of total revenue is derived from onboard sales. Cost projections are given for a five year period and break-even positions for vessels of various sizes are given, indicating that there are considerable economies of scale in cruise and ferry operations. As the data for a 2,050 berth vessel shows in Fig. 1, the total operational break-even cost is $112,000/day or $54/ berth.
To put the report in perspective, the cruise ship and ferry markets are described with background details on their development and their position in world tourism and transport. In addition a key section of the report explores how costs may be controlled by the use of modern management systems and techniques.
